Dr Jian Ming LUO, D.htm (The Hong Kong Polytechnic University), Msc (The Hong Kong Polytechnic University), MBA (Murdoch University), BEng (Shantou University), is an Assistant Professor in the Faculty of International Tourism and Management at City University of Macau. He has extensive international and multinational tourism working experience in China, Hong Kong, Macau, and Canada. Apart from involvement in the tourism industry, he also has research and teaching experience. His teaching and research interests focus on Economic/Social /Environmental/Cultural Impact of Tourism, Socially Responsible Investing, and Consumer behaviour.